
A services firm relaunched its website with CRM integration, accelerating lead response and marketing visibility.
Urban Retail Co. needed a modern website and a connected lead workflow. Viami built a new digital presence with integrated CRM capture, so every inquiry landed in the right sales queue immediately.
The old website generated leads manually by email, and sales followed up inconsistently. The business lacked visibility into which campaigns were delivering enquiries.
Viami delivered a website with CRM-connected lead forms, automated enquiry routing and analytics dashboards. Sales and marketing could now see lead sources and response times in one place.
Lead response speed improved by 45%, marketing could identify high-performing channels, and the sales team converted more enquiries into meetings.