Viami Global Services LLP
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Website and CRM launch boosts lead follow-up
Urban Retail Co.
Case Study

Website and CRM launch boosts lead follow-up

A services firm relaunched its website with CRM integration, accelerating lead response and marketing visibility.

Professional Services

Overview

Urban Retail Co. needed a modern website and a connected lead workflow. Viami built a new digital presence with integrated CRM capture, so every inquiry landed in the right sales queue immediately.

Challenge

The old website generated leads manually by email, and sales followed up inconsistently. The business lacked visibility into which campaigns were delivering enquiries.

Solution

Viami delivered a website with CRM-connected lead forms, automated enquiry routing and analytics dashboards. Sales and marketing could now see lead sources and response times in one place.

Results

Lead response speed improved by 45%, marketing could identify high-performing channels, and the sales team converted more enquiries into meetings.